{"id":14048,"date":"2025-05-28T10:10:58","date_gmt":"2025-05-28T08:10:58","guid":{"rendered":"https:\/\/fcr-original.com\/the-fcr-original-state-of-mind-to-the-rhythm-of-london\/"},"modified":"2025-12-16T15:27:11","modified_gmt":"2025-12-16T14:27:11","slug":"the-fcr-original-state-of-mind-to-the-rhythm-of-london","status":"publish","type":"post","link":"https:\/\/fcr-original.com\/en\/the-fcr-original-state-of-mind-to-the-rhythm-of-london\/","title":{"rendered":"The FCR Original state of mind, to the rhythm of London"},"content":{"rendered":"\n<h2 class=\"wp-block-heading is-style-stroke-wrap has-x-large-font-size\">The FCR Original state of mind, to the rhythm of London<\/h2>\n\n<p class=\"has-medium-font-size\">In East London, where the streets tell the story of a culture long before you ever set foot on them, a shoot has taken shape. A project by <g id=\"gid_0\">FCR Original<\/g>, halfway between lifestyle, urban aesthetics and motorcycle spirit.<br\/>The setting? A gentrified, bubbling neighborhood of converted warehouses, local Indian caf\u00e9s and monumental frescoes.<br\/>The lead actor? <strong>Luke<\/strong>, a musician and magnetic personality with an assertive style, accompanied by an equally singular machine: a <strong>Triumph Bonneville T120 Blue &amp; Chrome<\/strong>, prepared by FCR down to the last detail.  <\/p>\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1623\" height=\"480\" src=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3.png\" alt=\"The FCR Original state of mind\" class=\"wp-image-14033\" srcset=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3.png 1623w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3-1280x379.png 1280w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3-512x151.png 512w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3-768x227.png 768w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/3-1536x454.png 1536w\" sizes=\"auto, (max-width: 1623px) 100vw, 1623px\" \/><\/figure>\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-35.png\" alt=\"RIDE &amp; CHROME FCR Original\" class=\"wp-image-14036 size-full\" srcset=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-35.png 1080w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-35-512x512.png 512w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-35-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><strong><strong>A motorcycle as anchor<\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The <strong>Triumph 1200<\/strong> was not chosen at random. This emblematic model alone reflects the duality of the project: British heritage and modern reinvention.<br\/>But it&#8217;s in the details signed <g id=\"gid_1\">FCR Original<\/g> that all its strength lies. Every modification has been thought out to sublimate the machine, to make it unique and deeply coherent with the rider&#8217;s identity:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/kit-carter-moteur-triumph\" target=\"_blank\" rel=\"noopener\">Crankcase kit<\/a><\/strong> Stylish protection with an industrial soul.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/grille-de-radiateur-triumph-3\" target=\"_blank\" rel=\"noopener\">Radiator grille<\/a><\/strong> Mechanical accent and rough finish.<\/li>\n\n\n\n<li><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/bouchon-de-reservoir-triumph-monza\" target=\"_blank\" rel=\"noopener\"><strong>Le Monza&#8221; fuel filler cap<\/strong><\/a>: a high-end retro touch.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/clignotants-arrieres-3-en-1-triumph\" target=\"_blank\" rel=\"noopener\">Three-in-one turn signals<\/a><\/strong> Rear: minimalist styling, maximum efficiency.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/garde-boue-arriere-triumph\" target=\"_blank\" rel=\"noopener\">Rear mudguard kit<\/a><\/strong> Rear mudguard kit: with license plate holder and integrated light: streamlined design and top-of-the-range finish.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/clignotants-avant-triumph\" target=\"_blank\" rel=\"noopener\">FCR Original front turn signals<\/a><\/strong> Discreet, powerful.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/protection-de-chaine-triumph\" target=\"_blank\" rel=\"noopener\">Chain guard<\/a><\/strong> a combination of style and practicality.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fcr-accessoires.com\/en\/products\/triumph-amortisseurs-shock-factory-2win\" target=\"_blank\" rel=\"noopener\">Shock Factory 2WIN shock absorbers<\/a><\/strong> improved comfort, enhanced pace.<\/li>\n<\/ul>\n\n\n\n<p>More than a vehicle, this <strong>FCR Original preparation<\/strong> is a <strong>statement of style and freedom<\/strong>. It embraces Luke&#8217;s personality, blending in with urban ambiences as well as more elegant sequences. <\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading is-style-default\"><strong><strong><strong>Luke: streetwise elegance<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>This shoot wouldn&#8217;t have been the same without <strong>Luke<\/strong>, a character in his own right who doesn&#8217;t need to act. He just is.   <\/p>\n\n\n\n<p>Whether he&#8217;s sitting on a caf\u00e9 terrace, jacket on and newspaper in hand, or in a dark suit walking along a lock, he embodies a vision of authentic, no-nonsense style.<\/p>\n\n\n\n<p>Its two outfits tell the story of two worlds, which FCR Original likes to put into dialogue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One is rooted in <strong>street culture<\/strong>, in raw attitude, in everyday life.<\/li>\n\n\n\n<li>The other is driven by a <strong>sober<\/strong>, almost cinematic <strong>elegance<\/strong>, reminiscent of the heyday of 80s funk and tailoring.<\/li>\n<\/ul>\n\n\n\n<p>And to reinforce this image, two essential partners have joined the project.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-36.png\" alt=\"\" class=\"wp-image-14038 size-full\" srcset=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-36.png 1080w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-36-512x512.png 512w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-36-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-37.png\" alt=\"Hedon &amp; Brett in London\" class=\"wp-image-14040 size-full\" srcset=\"https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-37.png 1080w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-37-512x512.png 512w, https:\/\/fcr-original.com\/wp-content\/uploads\/2025\/05\/FORMAT-CARRE-37-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><strong><strong><strong><a href=\"https:\/\/hedon.com\/\" target=\"_blank\" rel=\"noopener\">HEDON<\/a> &amp; <a href=\"https:\/\/brett-eyewear.com\/\" target=\"_blank\" rel=\"noopener\">BRETT<\/a>: signature accessories<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Luke wears two helmets signed <strong><a href=\"https:\/\/hedon.com\/\" target=\"_blank\" rel=\"noopener\">HEDON<\/a><\/strong>each expressing a different facet of his style, but always with the exacting standards of finish and visual consistency that define our approach.<\/p>\n\n\n\n<p>The first, a green, black and brown <strong>full-face model<\/strong> with bronze visor, exudes an assertive, almost cinematic allure. It combines <strong>racy elegance and top-of-the-range protection<\/strong>, while subtly interacting with the lines and deep colors of the Triumph prepared by FCR Original. <\/p>\n\n\n\n<p>The second, in <strong>off-white and brown<\/strong>, without visor and adorned with a <strong>short cap<\/strong>, evokes a more <strong>vintage, laid-back<\/strong> spirit, perfect for lighter sequences or moments of downtime in town. More than an accessory, this helmet becomes a signature: that of a free, stylish rider who assumes every detail as an extension of his attitude. <\/p>\n\n\n\n<p>The glasses Luke wears are from <strong><a href=\"https:\/\/brett-eyewear.com\/\" target=\"_blank\" rel=\"noopener\">BRETT<\/a><\/strong>a French brand inspired by the automotive and cinematic icons of the 70s and 80s.<br\/>The dark, geometric design complements the character&#8217;s chic outfit and asserts his on-screen presence. They&#8217;re not there to flatter &#8211; they give structure. It&#8217;s <strong>the ultimate character accessory<\/strong>.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n<p>These choices are not decorative. They are part of a coherent whole: <strong>style is an attitude, a coherence between the object, the gesture and the message<\/strong>. <\/p>\n\n<p><strong>Shooting in rhythm, a message in motion<\/strong><\/p>\n\n<p>The video has nothing to do with classic advertising. It&#8217;s about <g id=\"gid_0\">capturing a moment, an atmosphere, a philosophy<\/g>.<br\/>Luke&#8217;s voiceover, recorded for the occasion, takes us into his relationship with riding, freedom and style. He&#8217;s not talking about performance: he&#8217;s talking about feeling, looking and being.  <\/p>\n\n<p>The shots follow one another like slices of life:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A drink on the terrace,<\/li>\n\n\n\n<li>Starting the Triumph in an alley,<\/li>\n\n\n\n<li>A silent crossing in front of a lock,<\/li>\n\n\n\n<li>A black suit contrasting with a colorful wall,<\/li>\n\n\n\n<li>And always, those Hedon helmets and Brett glasses to accompany the look.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Style as a territory of expression<\/strong><\/h2>\n\n<p>This project is not a simple shoot. It&#8217;s a <strong>visual postcard<\/strong> from FCR Original. A declaration of love to those who live motorcycling as an art of living, who look for the resonance of their identity in the details.  <\/p>\n\n<p>Through <strong>Luke<\/strong>, <strong>the Triumph 1200 Blue &amp; Chrome<\/strong>, and the contribution of characterful partners such as <strong>Hedon<\/strong> and <strong>Brett<\/strong>, we&#8217;re demonstrating what we&#8217;re all about:<br\/><strong>uncompromising elegance, technical sophistication in the service of style, and freedom in the service of aesthetics<\/strong>.<\/p>\n\n<p><strong>Check out the full \u201cA State of Mind in London\u201d video<\/strong>, an immersion in urban style, ride elegance and FCR Original aesthetics, brought to life by Luke and his prepared Triumph.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A STATE OF MIND IN LONDON\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cZLhjJ2bqGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<p><strong>With its masterful aesthetics and freedom of expression, this creation embodies our vision of motorcycling: an art of living, a style in motion, a personal signature.<\/strong><\/p>\n\n<p class=\"has-small-font-size\"><em><strong>Photo<\/strong> &amp; video <strong>credits<\/strong>: FCR Original<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The FCR Original state of mind, to the rhythm of London In East London, where the streets tell the story of a culture long before you ever set foot on them, a shoot has taken shape. A project by FCR Original, halfway between lifestyle, urban aesthetics and motorcycle spirit.The setting? A gentrified, bubbling neighborhood of [&hellip;]","protected":false},"author":2,"featured_media":14046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/posts\/14048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/comments?post=14048"}],"version-history":[{"count":2,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/posts\/14048\/revisions"}],"predecessor-version":[{"id":20982,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/posts\/14048\/revisions\/20982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/media\/14046"}],"wp:attachment":[{"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/media?parent=14048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/categories?post=14048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcr-original.com\/en\/wp-json\/wp\/v2\/tags?post=14048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}