The FCR Original state of mind, to the rhythm of London
In East London, where the streets tell the story of a culture long before you ever set foot on them, a shoot has taken shape. A project by FCR Original, halfway between lifestyle, urban aesthetics and motorcycle spirit.
The setting? A gentrified, bubbling neighborhood of converted warehouses, local Indian cafés and monumental frescoes.
The lead actor? Luke, a musician and magnetic personality with an assertive style, accompanied by an equally singular machine: a Triumph 1200 Blue & Chrome, prepared by FCR down to the finest detail.
A motorcycle as anchor
The Triumph 1200 was not chosen at random. This emblematic model alone reflects the duality of the project: British heritage and modern reinvention.
But it’s in the details signed FCR Original that all its strength lies. Every modification has been thought out to sublimate the machine, to make it unique and deeply coherent with the rider’s identity:
- Crankcase kit Stylish protection with an industrial soul.
- Radiator grille Mechanical accent and rough finish.
- Le Monza” fuel filler cap: a high-end retro touch.
- Three-in-one turn signals Rear: minimalist styling, maximum efficiency.
- Rear mudguard kit Rear mudguard kit: with license plate holder and integrated light: streamlined design and top-of-the-range finish.
- FCR Original front turn signals Discreet, powerful.
- Chain guard a combination of style and practicality.
- Shock Factory 2WIN shock absorbers improved comfort, enhanced pace.
More than a vehicle, this FCR Original preparation is a statement of style and freedom. It embraces Luke’s personality, blending in with urban ambiences as well as more elegant sequences.
Luke: streetwise elegance
This shoot wouldn’t have been the same without Luke, a character in his own right who doesn’t need to act. He just is.
Whether he’s sitting on a café terrace, jacket on and newspaper in hand, or in a dark suit walking along a lock, he embodies a vision of authentic, no-nonsense style.
Its two outfits tell the story of two worlds, which FCR Original likes to put into dialogue:
- One is rooted in street culture, in raw attitude, in everyday life.
- The other is driven by a sober, almost cinematic elegance, reminiscent of the heyday of 80s funk and tailoring.
And to reinforce this image, two essential partners have joined the project.
HEDON & BRETT: signature accessories
Luke wears two helmets signed HEDONeach expressing a different facet of his style, but always with the exacting standards of finish and visual consistency that define our approach.
The first, a green, black and brown full-face model with bronze visor, exudes an assertive, almost cinematic allure. It combines racy elegance and top-of-the-range protection, while subtly interacting with the lines and deep colors of the Triumph prepared by FCR Original.
The second, in off-white and brown, without visor and adorned with a short cap, evokes a more vintage, laid-back spirit, perfect for lighter sequences or moments of downtime in town. More than an accessory, this helmet becomes a signature: that of a free, stylish rider who assumes every detail as an extension of his attitude.
The glasses Luke wears are from BRETTa French brand inspired by the automotive and cinematic icons of the 70s and 80s.
The dark, geometric design complements the character’s chic attire and asserts his screen presence. They’re not there to flatter – they give structure. They’re the ultimate character accessory.
These choices are not decorative. They are part of a coherent whole: style is an attitude, a coherence between the object, the gesture and the message.
Shooting in rhythm, a message in motion
The video has nothing to do with classic advertising. It’s about capturing a moment, an atmosphere, a philosophy.
Luke’s voiceover, recorded for the occasion, takes us into his relationship with riding, freedom and style. He’s not talking about performance: he’s talking about feeling, looking and being.
The shots follow one another like slices of life:
- A drink on the terrace,
- Starting the Triumph in an alley,
- A silent crossing in front of a lock,
- A black suit contrasting with a colorful wall,
- And always, those Hedon helmets and Brett glasses to accompany the look.
Style as a territory of expression
This project is not a simple shoot. It’s a visual postcard from FCR Original. A declaration of love to those who live motorcycling as an art of living, who look for the resonance of their identity in the details.
Through Luke, the Triumph 1200 Blue & Chrome, and the contribution of characterful partners such as Hedon and Brett, we’re demonstrating what we’re all about:
uncompromising elegance, technical sophistication in the service of style, and freedom in the service of aesthetics.
Check out the full “A State of Mind in London” video, an immersion in urban style, ride elegance and FCR Original aesthetics, brought to life by Luke and his prepared Triumph.
With its masterful aesthetics and freedom of expression, this creation embodies our vision of motorcycling: an art of living, a style in motion, a personal signature.
Photo & video credits: FCR Original